{"id":420,"date":"2015-10-21T15:07:55","date_gmt":"2015-10-21T07:07:55","guid":{"rendered":"https:\/\/taiwanflexo.com\/home\/?page_id=420"},"modified":"2018-08-08T21:12:23","modified_gmt":"2018-08-08T13:12:23","slug":"%e7%8f%be%e4%bb%a3%e7%94%a2%e5%93%81%e5%8c%85%e8%a3%9d%e7%9a%84%e4%b8%bb%e6%b5%81-%e2%94%80%e2%94%80-%e6%93%ba%e6%9e%b6%e5%8c%85%e8%a3%9d-shelf-ready-packaging-srp","status":"publish","type":"page","link":"https:\/\/taiwanflexo.com\/?page_id=420","title":{"rendered":"\u73fe\u4ee3\u7522\u54c1\u5305\u88dd\u7684\u4e3b\u6d41 \u2500\u2500 \u64fa\u67b6\u5305\u88dd Shelf Ready Packaging (SRP)"},"content":{"rendered":"<p>\u7522\u54c1\u5305\u88dd\u5370\u5237\u96a8\u8457\u793e\u6703\u7684\u8b8a\u9077\u3001\u4eba\u53e3\u7684\u6210\u9577\u3001\u5e73\u5747\u5e74\u9f61\u7684\u4ff1\u589e\u3001\u8207\u6d88\u8cbb\u578b\u614b\u7684\u6539\u8b8a\uff0c\u7522\u54c1\u7684\u92b7\u552e\u8ce3\u9ede\u4e5f\u9010\u6f38\u5728\u6539\u8b8a\u4e2d\u3002\u6839\u64da\u7d71\u8a08\u81f3 2011 \u5e74\uff0c\u4eba\u985e\u7684\u5e73\u5747\u58fd\u547d\u6210\u9577\u70ba 72 \u6b72\u3002\u90fd\u5e02\u5316\u4eba\u53e3\u96c6\u4e2d\u7387\u81f3 2012 \u5e74\u7d04\u70ba\u7e3d\u4eba\u53e3\u7684 42% \u3002\u4eba\u53e3\u5411\u90fd\u5e02\u5bc6\u96c6\uff0c\u751f\u6d3b\u7684\u6b65\u8abf\u8b8a\u5feb\uff0c\u7522\u54c1\u7684\u92b7\u552e\u4e5f\u5411\u90fd\u5e02\u96c6\u4e2d\uff0c\u7522\u54c1\u7684\u8ce3\u9ede\u5728\u6539\u8b8a\u4e2d\u3002\u56e0\u6b64\u7522\u54c1\u7684\u5305\u88dd\u53ca\u8ca8\u67b6\u64fa\u8a2d\u8b8a\u5f97\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<ul>\n<li>Walmart \u5ba3\u7a31\u4ed6\u5011\u7684\u8ca8\u67b6\u64fa\u8a2d\uff0c\u5fc5\u9808\u65bc 8-10 \u79d2\u5167\u88ab\u6d88\u8cbb\u8005\u8a8d\u51fa\u5979\u5011\u6240\u559c\u611b\u7684\u7522\u54c1\u3002<\/li>\n<li>\u54c1\u724c\u6240\u6709\u4eba\u4f5c\u201cShelf test\u201d\u64fa\u67b6\u6e2c\u8a66\u662f\u5f88\u5e73\u5e38\u7684\u4e8b\uff0c\u4ed6\u5011\u975e\u5e38\u91cd\u8996\u7522\u54c1\u5728\u8ca8\u67b6\u505c\u7559\u7684\u6642\u9593\u3002<\/li>\n<li>\u826f\u597d\u7684\u7522\u54c1\u5305\u88dd\u5728\u8ca8\u67b6\u4e0a\u5c31\u8981\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\uff0c\u800c\u7522\u751f\u7acb\u5373\u6027\u201cImpulse purchase\u201d\u885d\u52d5\u5f0f\u7684\u8cfc\u8cb7\u3002\u8ca8\u67b6\u7684\u8868\u73fe (POS) \u8db3\u4ee5\u8aaa\u660e\u7522\u54c1\u5305\u88dd\u7684\u91cd\u8981\u6027\u3002<\/li>\n<\/ul>\n<p><strong>\u7d19\u7bb1\u88e1\u9762\u88dd\u751a\u9ebc\uff1f\u6c92\u6709\u5370\u5237\u53ea\u597d\u6253\u958b\u4f86\u770b\u770b\uff01<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-425 aligncenter\" src=\"\/home\/wp-content\/uploads\/2015\/10\/\u6c92\u6709\u5370\u5237\u53ea\u597d\u6253\u958b\u4f86\u770b\u770b\uff01.jpg\" alt=\"\u6c92\u6709\u5370\u5237\u53ea\u597d\u6253\u958b\u4f86\u770b\u770b\uff01\" width=\"300\" height=\"190\" \/><\/p>\n<p>\u6839\u64da\u4e00\u9805\u65b0\u7684\u7814\u7a76\uff0c\u73fe\u5728\u7684\u5be6\u9ad4\u5546\u5e97\u4e0d\u50c5\u50c5\u505a\u300c\u96f6\u552e\u300d\u7528\u9014\uff0c\u9084\u517c\u5177\u7522\u54c1\u300c\u5c55\u793a\u300d\u7684\u529f\u80fd\u3002\u6469\u767b\u7684\u73fe\u4ee3\u4eba\u901b\u8857\u8cb7\u6771\u897f\uff0c\u4e0d\u518d\u62ce\u8457\u5927\u5305\u5c0f\u5305\u3002\u9032\u5165\u5be6\u9ad4\u5546\u5e97\u53ea\u662f\u770b\u770b\u7522\u54c1\u3001\u6311\u9078\u7522\u54c1\uff0c\u6c7a\u5b9a\u5f8c\u518d\u5229\u7528\u7db2\u8cfc\u5b85\u914d\u5230\u5bb6\uff0c\u56e0\u6b64\u5305\u88dd\u7684\u8a2d\u8a08\u4e5f\u8981\u8ddf\u8457\u6642\u4ee3\u800c\u6539\u8b8a\uff0c\u300c\u64fa\u67b6\u5305\u88dd\u300d\u8b8a\u6210\u73fe\u4ee3\u5305\u88dd\u5370\u5237\u7684\u4e3b\u6d41\u3002<\/p>\n<p>\u54c1\u724c\u64c1\u6709\u8005\u5c0d\u300c\u64fa\u67b6\u5305\u88dd\u300d\u7684\u8981\u6c42\uff1a<\/p>\n<ol>\n<li>\u660e\u986f\u7684\u7522\u54c1\u8b58\u5225\u3002<\/li>\n<li>\u5bb9\u6613\u62c6\u5c01\u53d6\u51fa\u89c0\u8cde\u7522\u54c1\u3002<\/li>\n<li>\u5bb9\u6613\u653e\u5165\u7522\u54c1\u56de\u5fa9\u5305\u88dd\u3002<\/li>\n<li>\u5bb9\u6613\u9054\u5230\u54c1\u724c\u8b58\u5225\u3002<\/li>\n<li>\u7c21\u6f54\u7684\u8aaa\u660e\u4ee5\u63d0\u9ad8\u7522\u54c1\u8868\u73fe\u3002<\/li>\n<\/ol>\n<p>\u6d88\u8cbb\u578b\u614b\u5f9e\u300c\u5be6\u9ad4\u5546\u5e97\u300d\u767c\u5c55\u5230\u300c\u7db2\u8cfc\u300d\uff0c\u5be6\u9ad4\u5546\u5e97\u8b8a\u6210\u5f88\u91cd\u8981\u7684\u5c55\u793a\u92b7\u552e\u5546\u5e97\u3002 Showrooming \u5c55\u793a\u92b7\u552e\u5546\u5e97\u9019\u500b\u5b57\u5df2\u88ab\u725b\u6d25\u5b57\u5178\u6536\u7de8\uff0c\u73fe\u4ee3\u4eba\u5f9e\u901b\u8857\u8cfc\u8cb7\uff0c\u5230\u901b\u8857\u6311\u9078\u5f8c\u5229\u7528\u7db2\u8cfc\u9001\u5230\u5bb6\uff0c\u5546\u5e97\u4e5f\u5f9e\u96f6\u552e\u5230 E-tail \u7db2\u8def\u884c\u92b7\u3002\u54c1\u724c\u64c1\u6709\u8005\u975e\u5e38\u5728\u610f\u7522\u54c1\u5728\u8ca8\u67b6\u4e0a\u7684\u8868\u73fe\uff0c\u4e86\u89e3\u6d88\u8cbb\u8005\u7684\u9700\u6c42\uff0c\u4e3b\u52d5\u5f0f\u8868\u9054\u7684\u5305\u88dd\u5370\u5237\uff0c\u7e3d\u5e0c\u671b\u77ac\u9593\u80fd\u5438\u5f15\u6d88\u8cbb\u8005\u3002<\/p>\n<p>\u76ee\u524d\u5168\u7403\u300c\u64fa\u67b6\u5305\u88dd\u300d\u7684\u767c\u5c55\u5df2\u7d93\u5f88\u6210\u719f\u3002\u63d0\u9ad8\u7522\u54c1\u7684\u77e5\u540d\u5ea6\u3001\u5168\u7403\u6574\u5408\u7684\u5e02\u5834\u3001\u767c\u5c55\u901a\u8def\u8207\u7db2\u8def\u7684\u7d50\u5408\uff0c\u90fd\u662f\u4ee5\u300c\u64fa\u67b6\u5305\u88dd\u300d\u4f5c\u70ba\u524d\u5c0e\u92ea\u8def\u3002\u6839\u64da\u4e00\u9805\u7d71\u8a08\uff0c\u76ee\u524d\u7684\u96f6\u552e\u5546\u54c1\u4e2d 100 \u4ef6\u4e2d\uff0c\u5df2\u7d93\u6709 34 \u4ef6\u4f86\u81ea\u7db2\u8def\u8cfc\u8cb7\u3002<\/p>\n<p>\u5168\u7403\u300c\u64fa\u67b6\u5305\u88dd\u300d\u7684\u767c\u5c55\u72c0\u6cc1\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li>\u6210\u529f\u7684\u64fa\u67b6\u5305\u88dd\u7387\u5148\u5728\u958b\u767c\u570b\u5bb6\u5c65\u884c\u3002<\/li>\n<li>\u82f1\u570b\u8207\u6b50\u9678\u5df2\u7d93\u5f9e 2004 \u5be6\u65bd\u81f3\u4eca\uff0c\u76ee\u524d\u5df2\u6709 90% \u5be6\u884c\u64fa\u67b6\u5305\u88dd\u3002<\/li>\n<li>\u901a\u5e38\u64fa\u67b6\u5305\u88dd\u59cb\u65bc\u98df\u54c1\u5305\u88dd\u7136\u5f8c\u767c\u5c55\u5230\u5176\u4ed6\u985e\u5225\u7522\u54c1\u3002<\/li>\n<li>\u6fb3\u6d32\u59cb\u65bc 2005 \u5e74\uff0c\u73fe\u5728\u5df2\u6709 80% \u63a1\u7528\u64fa\u67b6\u5305\u88dd\u3002<\/li>\n<li>\u7f8e\u570b (Walmart and Costco) \u958b\u59cb\u65bc 2010 \u5168\u9762\u63a1\u7528\u64fa\u67b6\u5305\u88dd\u3002<\/li>\n<li>\u96f6\u552e\u5e97\u4e5f\u5e36\u52d5\u8457\u64fa\u67b6\u5305\u88dd\u3002<\/li>\n<li>\u4e9e\u6d32\u4e5f\u958b\u59cb\u4e86\u3002<\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td valign=\"bottom\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-427 aligncenter\" src=\"\/home\/wp-content\/uploads\/2015\/10\/\u64fa\u67b6\u5305\u88dd.jpg\" alt=\"\u64fa\u67b6\u5305\u88dd\" width=\"200\" height=\"150\" \/><\/td>\n<td valign=\"bottom\">Shelf Ready Packaging:<br \/>\nEasy to open, Easy to replenish.<br \/>\nSource: Tesco<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>(\u672c\u6587\u90e8\u5206\u6458\u81ea\u5bcc\u6797\u7279\u96c6\u5718\u4e9e\u6d32\u5340 2013 \u5e74\u7d93\u92b7\u5546\u6703\u8b70\u6f14\u8b1b\u5167\u5bb9\uff0c\u6f14\u8b1b\u8005\u70ba\u5bcc\u6797\u7279\u96c6\u5718\u4e9e\u6d32\u5340\u6280\u8853\u7d93\u7406 Mr. Supachai Theravithayangkura \u767c\u8868\u65bc\u4e0a\u6d77\u3002)<\/p>\n<p style=\"text-align: center;\">(2014\/2\/15)<\/p>\n<p><b>\u203b\u3000<a href=\"\/\">\u53f0\u7063 Flexo \u5f69\u96c6<\/a> \u63d0\u4f9b<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7522\u54c1\u5305\u88dd\u5370\u5237\u96a8\u8457\u793e\u6703\u7684\u8b8a\u9077\u3001\u4eba\u53e3\u7684\u6210\u9577\u3001\u5e73\u5747\u5e74\u9f61\u7684\u4ff1\u589e\u3001\u8207\u6d88\u8cbb\u578b\u614b\u7684\u6539\u8b8a\uff0c\u7522\u54c1\u7684\u92b7\u552e\u8ce3\u9ede\u4e5f\u9010\u6f38\u5728\u6539\u8b8a\u4e2d\u3002\u6839\u64da\u7d71 &hellip; <a href=\"https:\/\/taiwanflexo.com\/?page_id=420\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u73fe\u4ee3\u7522\u54c1\u5305\u88dd\u7684\u4e3b\u6d41 \u2500\u2500 \u64fa\u67b6\u5305\u88dd Shelf Ready Packaging (SRP)\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":381,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-420","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/pages\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=420"}],"version-history":[{"count":8,"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/pages\/420\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/pages\/420\/revisions\/423"}],"up":[{"embeddable":true,"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=\/wp\/v2\/pages\/381"}],"wp:attachment":[{"href":"https:\/\/taiwanflexo.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}